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	<title>WHY is the answer News</title>
	<description>Current News and Events</description>
	<link>http://www.whyistheanswer.com</link>
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		<url>http://www.whyistheanswer.com/template/WHY_web_white.jpg</url>
		<title>WHY is the answer</title>
		<link>http://www.whyistheanswer.com</link>
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			<title>More retailers sign on to carry W-H-Y Trap</title>
			
			<description>Spokane, WA, Jul 30, 2008 -- Homeowners eager for the newest RESCUE! product have more options WHERE they can find WHY -- the W-H-Y  Trap, that is -- in 2009.</description>
			<link>http://www.whyistheanswer.com/news/article.asp?id=16;</link>
			<pubDate>Wed, 30 Jul 2008 08:00:00 -0800</pubDate>
			<guid>http://www.whyistheanswer.com/news/article.asp?id=16;</guid>
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			<title>W-H-Y Trap TV spots win awards</title>
			
			<description>Jones Advertising in Seattle has won two 2008 Telly Awards for the TV commercials it created to launch the W-H-Y Trap for Wasps, Hornets &amp; Yellowjackets.</description>
			<link>http://www.jonesadvertising.com/news.php;</link>
			<pubDate>Fri, 11 Jul 2008 08:00:00 -0800</pubDate>
			<guid>http://www.jonesadvertising.com/news.php;</guid>
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			<title>Red wasps have a new enemy: The W-H-Y Trap</title>
			
			<description>SPOKANE, WA, June 25, 2008 - Red wasps, a significant pest problem for residents of the southeastern United States, will finally meet their nemesis in 2009: the W-H-Y Trap for Wasps, Hornets &amp; Yellowjackets.</description>
			<link>http://www.whyistheanswer.com/news/article.asp?id=14;</link>
			<pubDate>Mon, 30 Jun 2008 08:00:00 -0800</pubDate>
			<guid>http://www.whyistheanswer.com/news/article.asp?id=14;</guid>
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			<title>Sterling gets grant for repellent</title>
			
			<description>Spokesman-Review: A Spokane Valley company that built its business on attracting bugs has received a $730,000 grant to find ways of repelling them. (Note: link will require subscription to access.)</description>
			<link>http://www.spokesmanreview.com/business/story.asp?id=248886;</link>
			<pubDate>Fri, 13 Jun 2008 08:00:00 -0800</pubDate>
			<guid>http://www.spokesmanreview.com/business/story.asp?id=248886;</guid>
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			<title>Sterling gets grant to develop mosquito repellent</title>
			
			<description>SPOKANE, WA, June 11, 2008 - Ever feel like a human mosquito magnet when you want to enjoy the outdoors? Within a few years, you may be able to pin a small device to your clothing that creates a long-lasting &amp;quot;force field&amp;quot; and prevents mosquitoes from ever landing on you.</description>
			<link>http://www.whyistheanswer.com/news/article.asp?id=12;</link>
			<pubDate>Wed, 11 Jun 2008 08:00:00 -0800</pubDate>
			<guid>http://www.whyistheanswer.com/news/article.asp?id=12;</guid>
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			<title>&amp;quot;What's the Buzz?&amp;quot; North by Northwest knows!</title>
			
			<description>Spokane's North by Northwest Productions had fun producing two TV spots to introduce the new W-H-Y Trap. One spot features a wasp &amp; hornet taking a coffee break; the other shows a family who can't get a break from the bugs.</description>
			<link>http://www.nxnw.net/news/nxnw%20may%2008.html;</link>
			<pubDate>Tue, 27 May 2008 08:00:00 -0800</pubDate>
			<guid>http://www.nxnw.net/news/nxnw%20may%2008.html;</guid>
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			<title>ACE is the Place to find W-H-Y</title>
			
			<description>SPOKANE, WA, May 14, 2008 --  Ace Hardware Stores will carry the W-H-Y Trap for wasps, hornets and yellowjackets in 2009.</description>
			<link>http://www.whyistheanswer.com/news/article.asp?id=10;</link>
			<pubDate>Wed, 14 May 2008 08:00:00 -0800</pubDate>
			<guid>http://www.whyistheanswer.com/news/article.asp?id=10;</guid>
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			<title>AVING Special Report/2008 National Hardware Show</title>
			
			<description>AVING Global News Network: Sterling International unveils its newest RESCUE! product, the W-H-Y Trap.</description>
			<link>http://aving.net/usa/news/default.asp?mode=read&amp;c_num=85381&amp;c_code=05&amp;sp_num=166;</link>
			<pubDate>Wed, 7 May 2008 08:00:00 -0800</pubDate>
			<guid>http://aving.net/usa/news/default.asp?mode=read&amp;c_num=85381&amp;c_code=05&amp;sp_num=166;</guid>
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			<title>Spokane Web helps RESCUE! tell the world W-H-Y</title>
			
			<description>Spokane Web Communications explains how they helped RESCUE! Pest Control Products create a viral web site for the launch of the W-H-Y Trap.</description>
			<link>http://www.spokaneweb.net/gallery/details.asp?id=205;</link>
			<pubDate>Wed, 7 May 2008 08:00:00 -0800</pubDate>
			<guid>http://www.spokaneweb.net/gallery/details.asp?id=205;</guid>
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			<title>Bugged? Jones Advertising to the Rescue</title>
			
			<description>Jones Advertising in Seattle created two entertaining commercials for the new W-H-Y Trap for wasps, hornets &amp; yellowjackets.</description>
			<link>http://www.jonesadvertising.com/news.php;</link>
			<pubDate>Tue, 6 May 2008 08:00:00 -0800</pubDate>
			<guid>http://www.jonesadvertising.com/news.php;</guid>
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			<title>Scientists are the reason WHY is the answer</title>
			
			<description>SPOKANE, WA, May 6, 2008 -- For a company developing a product to lure and trap wasps, hornets and yellowjackets, the main challenge is that the bugs won't sit down for an interview.</description>
			<link>http://www.whyistheanswer.com/news/article.asp?id=6;</link>
			<pubDate>Tue, 6 May 2008 08:00:00 -0800</pubDate>
			<guid>http://www.whyistheanswer.com/news/article.asp?id=6;</guid>
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			<title>Bug-trap maker Sterling: It pays not to spray</title>
			
			<description>A profile on Sterling International from summer 2007 by Tom Sowa of the Spokane Spokesman-Review.</description>
			<link>http://seattletimes.nwsource.com/html/businesstechnology/2003776754_pestco06.html?syndication=rss;</link>
			<pubDate>Tue, 29 Apr 2008 08:00:00 -0800</pubDate>
			<guid>http://seattletimes.nwsource.com/html/businesstechnology/2003776754_pestco06.html?syndication=rss;</guid>
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			<title>WHY Trap introduction</title>
			
			<description>SPOKANE, WA, April 28, 2008 - Sterling International, manufacturers of RESCUE! Pest Control Products, will unveil the first insect trap for wasps, hornets and yellowjackets - the W-H-Y Trap - at the 2008 National Hardware Show in Las Vegas on May 6, 7 and 8. 

</description>
			<link>http://www.whyistheanswer.com/news/article.asp?id=4;</link>
			<pubDate>Tue, 29 Apr 2008 08:00:00 -0800</pubDate>
			<guid>http://www.whyistheanswer.com/news/article.asp?id=4;</guid>
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